What is a digital marketing plan and what is it for?
A Digital Marketing Plan is a document that defines the objectives, strategies and action plans of a project in the online environment to achieve our goals.
A plan according to your needs!
The Online Marketing Plan or digital marketing serves to have a course to follow and not do each of the actions and strategies without thinking before.
Whether you are a company, freelance or SME, we must define your project(s), what you want to obtain, how we will obtain it, who will do it, in which channels we will act (where), how much you will invest and when it will be carried out.
And all this must be written in a document so that the project team always keeps in mind the steps to follow and none acts on their own without first thinking about the plan.
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SEO strategy to optimize web page for search engines, to improve our positioning and attract more traffic.
Social Media Strategy
As we have analyzed the competition, taking into account their actions, we must carry out a strategy in social networks to achieve our marketing objectives in them.
Recruitment and Email Marketing Strategy
This is a fundamental step in our online marketing plan, since we must have a strategy to capture qualified leads and lead us to achieve our goal (which may be the final sale).
Google Adwords Strategy
We will have to establish what our ads will be and the pages to which they will be assigned, as well as how we will optimize both the campaign and the landing page.