The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.
Google Adwords Strategy
Let your ads appear when someone searches for what your company offers.
People go to Google to find ideas on what to do, where to go or what to buy. Show your ads on Google, at the precise moment someone is looking for products or services like the ones you offer.
A timely announcement - be it on the phone or on the desktop computer - can turn anyone into a valuable customer.